Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

Written by Robin Broitman, Principal, Interactive Insights Group, Inc.

Trying to get a handle on how to measure the effectiveness of your social media programs? Boss asking about the ROI of your social media campaigns?

Need key statistics or metrics that will help you make strategic decisions to refine your social media programs?

Not sure what variables to measure to determine the success or your social media? Want to know the best options for monitoring your brand’s reputation online?

My recent post How to Sell Social Media to Cynics, Skeptics and Luddites touched on the topic of metrics, measurement and ROI. Here I’ve pulled together a collection of valuable resources, tools, & advice specifically on the topics of social media measurement, monitoring and ROI. You’ll also find a handful of key social media statistics resources to put in your toolkit.