Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts
10 Things All Businesses Should Do to Market More Effectively on Facebook
January 27, 2009
Now that there are over 150 million active users on Facebook, more businesses large and small are actively reaching and engaging customers through Facebook and the Facebook Platform.
Global chains all the way down to the local pub are building social marketing strategies that leverage the strengths of Facebook to drive traffic to their pages and feet to their premises.
However, many business owners are daunted by Facebook’s sheer scale, and simply don’t know where to start. Inside Facebook is here to help guide business owners and marketers through that process.
Here are Inside Facebook’s top 10 ways business owners can more effectively leverage Facebook to reach their target audience and drive more business. To dive deeper on the ways you can leverage Facebook for your marketing goals - including each of the tactics listed below - check out the
Facebook Marketing Bible: The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook.
Check out The Facebook Marketing Bible: 40+ Ways to Market Your Brand, Company, Product, or Service Inside Facebook
Article from: http://www.insidefacebook.com/2009/01/27/10-things-all-businesses-should-do-to-market-more-effectively-on-facebook/
10 Privacy Settings Every Facebook User Should Know
Everyday I receive an email from somebody about how their account was hacked, how a friend tagged them in the photo and they want a way to avoid it, as well as a number of other complications related to their privacy on Facebook. Over the weekend one individual contacted me to let me know that he would be removing me as a friend from Facebook because he was “going to make a shift with my Facebook use - going to just mostly family stuff.”
Perhaps he was tired of receiving my status updates or perhaps he didn’t want me to view photos from his personal life. Whatever the reason for ending our Facebook friendship, I figured that many people would benefit from a thorough overview on how to protect your privacy on Facebook. Below is a step by step process for protecting your privacy.
50 Ways to Take Your Blog to the Next Level
www.chrisbrogan.com
September 14, 2008 ·
Blogging is as varied in its applications as using the telephone or taking a picture. The tool doesn’t predict the output. You might be using your blog to post recipes, or to inform the local community about information you find elsewhere on the web. Maybe you’re just trying your hand at writing, and the web is as good a place as any.
If you’re looking to go beyond that, however, you’ll need to take steps to improve your blog from at least five different perspectives. In 50 Ways to Take Your Blog to the Next Level, I wanted to share my thoughts on how you should consider your goal, your design, your content, how you promote it, and the business aspects of your blog. Please add to these ideas in the comments, and let’s grow the list out.
Link here...
September 14, 2008 ·
Blogging is as varied in its applications as using the telephone or taking a picture. The tool doesn’t predict the output. You might be using your blog to post recipes, or to inform the local community about information you find elsewhere on the web. Maybe you’re just trying your hand at writing, and the web is as good a place as any.
If you’re looking to go beyond that, however, you’ll need to take steps to improve your blog from at least five different perspectives. In 50 Ways to Take Your Blog to the Next Level, I wanted to share my thoughts on how you should consider your goal, your design, your content, how you promote it, and the business aspects of your blog. Please add to these ideas in the comments, and let’s grow the list out.
Link here...
The Unforeseen Consequences of the Social Web
Written by Lidija Davis / January 25, 2009 6:39 PM
The social Web has given users great power: the ability to create and share content with people around the world - easily and quickly. The problem of course, is that power is often not compatible with effective and clear thinking. The thought that germinated in an instant can be immortalized in perpetuity on the Web.
With the extraordinary growth of the Internet and the interlinking of information that the social Web has brought with it, it's time to examine the footprints we leave on the Web as we move into the future that promises to "throttle the 'wisdom of the crowds' from turning into the 'madness of the mobs,'" as described so eloquently by Jason Calacanis.
Search Engines Are No Longer Enough
With Internet usage growing at a remarkable pace it comes as no surprise that comScore recently rated Google as the most popular Internet property in the world, attracting over 777.9 million visitors as of December 2008. Not surprising either is the growth of social and news sites.
According to Compete some of the top social sites attracted visitors in the millions during
December 2008:
FaceBook: 59 million visitors
MySpace: 59 million visitors
Digg: 33 million visitors
Twitter: 4.4 million visitors
This growth can be contributed in part to the media as they realize the benefits of instant access to an enormous well of information that the Web provides. As media folk are becoming increasingly tech savvy, they're realizing results from search engines are often lacking. In an effort to gain as much insight into specific topics they are now turning to social sites for research.
Read more here: http://www.readwriteweb.com/archives/social_web_unforeseen_consequences.php
The social Web has given users great power: the ability to create and share content with people around the world - easily and quickly. The problem of course, is that power is often not compatible with effective and clear thinking. The thought that germinated in an instant can be immortalized in perpetuity on the Web.
With the extraordinary growth of the Internet and the interlinking of information that the social Web has brought with it, it's time to examine the footprints we leave on the Web as we move into the future that promises to "throttle the 'wisdom of the crowds' from turning into the 'madness of the mobs,'" as described so eloquently by Jason Calacanis.
Search Engines Are No Longer Enough
With Internet usage growing at a remarkable pace it comes as no surprise that comScore recently rated Google as the most popular Internet property in the world, attracting over 777.9 million visitors as of December 2008. Not surprising either is the growth of social and news sites.
According to Compete some of the top social sites attracted visitors in the millions during
December 2008:
FaceBook: 59 million visitors
MySpace: 59 million visitors
Digg: 33 million visitors
Twitter: 4.4 million visitors
This growth can be contributed in part to the media as they realize the benefits of instant access to an enormous well of information that the Web provides. As media folk are becoming increasingly tech savvy, they're realizing results from search engines are often lacking. In an effort to gain as much insight into specific topics they are now turning to social sites for research.
Read more here: http://www.readwriteweb.com/archives/social_web_unforeseen_consequences.php
Facebook and CNN: The Power of the Social Web Revealed
Written by Sarah Perez / January 20, 2009 10:29 AM
Today Barack Obama was sworn in as the 44th President of the United States. As several million people attended the inauguration in Washington D.C., Facebook and CNN invited the rest of the world to watch the moment online. Online visitors to CNN.com were able to use its video player to watch the live broadcast coverage of the event. We also saw what has be one of the most brilliant examples of the real-time web in action: next to the video, the Facebook status updates of those watching streamed by in the sidebar.
Today Barack Obama was sworn in as the 44th President of the United States. As several million people attended the inauguration in Washington D.C., Facebook and CNN invited the rest of the world to watch the moment online. Online visitors to CNN.com were able to use its video player to watch the live broadcast coverage of the event. We also saw what has be one of the most brilliant examples of the real-time web in action: next to the video, the Facebook status updates of those watching streamed by in the sidebar.
The integration of the status updates on CNN.com Live was powered by Facebook Connect, Facebook's relatively new platform for porting your online identity anywhere on the web. When a web site uses Facebook Connect, visitors can easily authenticate on that site using their Facebook account information - no need for a separate username and password. Besides simply being convenient, it allows people to log on as their "real" selves, a trend that perhaps speaks to the beginning of the end of online anonymity.
Continue reading by linking to author: http://www.readwriteweb.com/archives/facebook_and_cnn_the_power_of_the_social_web_revealed.php
10 Ways Social Media Will Change in 2009
Written by Ravit Lichtenberg / January 27, 2009 10:00 AM
"Social media" was the term du jour in 2008. Consumers, companies, and marketers were all talking about it. We have social media gurus, social media startups, social media books, and social media firms.
It is now common practice among corporations to hire social media strategists, assign community managers, and launch social media campaigns, all designed to tap into the power of social media.
But social media today is a pure mess: it has become a collection of countless features, tools, and applications fighting for a piece of the pie.
Facebook, a once groundbreaking online community, has become the ant colony of third-party applications. Twitter users now have a dozen or so additional applications they can use to overcome Twitter's ever-present shortcomings. People spread themselves across a number of tools and maintain different networks on each (large portions of which they don't even know), making it nearly impossible to decide what to share and with whom.
Users, marketers, and companies face an incredible amount of noise, too. For every new application that relies on a network, another crops up that helps users manage it. While "eyeballs" used to be the coveted metric, both ad publishers and investors now realize that having smaller well-targeted niches can lead to much better returns than marketing to one large undifferentiated mass of users.
Meaning and connection -- two key anchors of all things social media -- are corroding by the day as people's ability to organize their experiences and find the relevance of their networks declines. Social media, in essence, is bumping up against its own ceiling, no longer able to serve the needs of those living within its walls; and for these reasons, social media as we know it is changing course.
Social Media is Evolving ... continue reading here
